Social Media facilitates fast, free and open knowledge sharing with the potential to allow ordinary people to have their say on local issues, gain access to decision-making power in new ways, and influence local and central government and consequently public policy. A governing body's social media presence will ideally be an extension of a democratic society.
- Reach those that traditional media misses.
- Real-time interaction.
- A social media presence places high demands on your time. Content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained.
- You lose some control of your marketing efforts. Anything you publish is up for grabs, and others can easily criticise you.